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Fundraising for Your Team: Soliciting Donations

This is part of a series of posts on fundraising for SCTP and SPP teams.

DollarJust seeing the words “soliciting donations” may make you cringe. For some people, it isn’t an easy thing to do. But asking for donations doesn’t have to mean standing on the corner with a cardboard sign. Just like soliciting sponsorships, there is a professional and effective way to ask for donations.

Many people who support the shooting sports designate a portion of their charitable donations for shooting-related organizations, and they would be receptive to helping your team if they knew how or even knew you needed their support. The very people who make an annual donation to the NRA, join conservation organizations, or make donations to other youth athletics programs are potential donors to your shooting team.

Here are some pointers to make the process less painful:

  • Create a simple printed presentation with all the info potential donors need to know about your team, SCTP-SPP, and your fundraising campaign’s goals. This can be as simple as a one-page information sheet you’ve printed yourself or a little more elaborate, but don’t overdo it. Much of the information in it will be the same that you create for sponsorship proposals.
  • Determine how the funds will be used. Will the money become part of the annual operating fund, be used as a donation to your team’s MidwayUSA Foundation endowment fund where it will be matched 1:1, or designated for a particular use, such as travel to the National Championship or new uniforms? Include this in your presentation.
  • Treat this as a campaign with a beginning and an end. This will keep you from being in a perpetual state of asking for money, and having a deadline will create some urgency to get the job done. However, make it easy for people to donate any time of the year.
  • You may wish to establish different levels of donations, as with sponsorships, but it might be a good idea to evaluate your prospects the first year to determine how to set these. Consider your own circumstances in making this decision. If you think most of your donations will come in very small amounts, it probably isn’t necessary.
  • Publicize your fundraising campaign and your team’s activities. Contact the local newspaper, distribute a press release, and use social media. Is there a local chapter of Pheasants Forever, NWTF, NRA, or other shooting/hunting/conservation organization? Its members will almost certainly be interested in your team. Offer to do a presentation at a meeting. Ditto local civic organizations; keep the solicitation very low-key and make it mostly about awareness of your team.
  • Before launching your campaign, create a list of prospects. Since businesses would usually fit into the sponsor category, for these purposes, we’re referring to individuals. Include people from your community whom you know to be shooters or hunters, supporters of youth programs, family friends who are interested in your activities, and others from your community. Assign those prospects to someone specific to contact. That way, good prospects won’t be overlooked, nor will several members of the team contact the same person.
  • Add a donation button to your team’s website and social media pages so people can donate year-round, if they wish. You won’t have to process credit cards or have a sophisticated payment system on your website if you use Paypal. Anytime you produce printed materials, direct people to your website. Don’t have a website? Google “build a free website” to find many options.
  • Consider using an online fundraising platform, especially if you are raising money for a specific purpose, such as travel to your state shoot or the National Championship. Google “online fundraising websites” for ideas.
  • Make use of SCTP and SPP videos in your presentations. We have short videos that can help you tell the SCTP – SPP story. See our video channel.
  • Be prepared to follow up. In addition to perfect record-keeping, plan to send follow-up acknowledgements for donations.
  • Recognize your donors. Take every opportunity to thank your donors and recognize their generosity. Add a page on your website to recognize your donors by name. If you receive a major donation, you may even want to announce it publicly through a press release, with the donor’s permission.
  • If you are a 501(c)(3) nonprofit, get advice from your attorney or financial advisor on any fundraising requirements that might apply, such as different accounts for different purposes and record-keeping. Don’t risk your nonprofit status by overlooking these requirements. If yours is a school team, make sure to consult with school authorities to stay in compliance.
  • Finally, keep in mind that these are suggestions to spark your imagination. Not everything will be right for your team, nor is this a comprehensive list of everything you should consider. But having a plan and following it does apply to every team. Consider your team’s circumstances and opportunities, and get to work.

    2015 National NRA Youth Education Summit Application Process Opens; $30,000 in College Scholarships Available

    The National Rifle Association invites high school sophomores and juniors across the U.S. to apply for the 2015 National NRA Youth Education Summit, an expenses-paid, week-long educational experience in Washington, D.C. from July 27 – August 2, 2015. Attendees will compete for $30,000 in college scholarships through participation in the program’s events. Applications must be received by February 1, 2015.

    The NRA Youth Education Summit (Y.E.S.) encourages young adults to become active and knowledgeable citizens by learning about the Constitution and Bill of Rights, the federal government, and the importance of being active in civic affairs. Activities on the agenda include meeting with members of Congress, hearing from guest speakers at NRA Headquarters, participating in competitive debates, touring historic sites and monuments in the DC Metro area, and more.

    Attendees will have the chance to compete for $15,000 in college scholarships based on their performances in debates and seminars held during the week-long summit. Students may compete for an additional $15,000 in scholarships after the summit through sharing their experience with their communities. More than $400,000 in scholarships have been awarded since Y.E.S.’s creation in 1996, thanks to grants provided by The NRA Foundation.

    Entry into the summit requires submission of a completed application form, a high school transcript, a three-page essay on the Second Amendment, a one-page personal statement, and three letters of recommendation. Those interested must have their application postmarked no later than February 1, 2015.

    For additional information on the 2015 National NRA Youth Education Summit and how to apply, please visit www.friendsofnra.org/yes, or call 1-800-672-3888, ext. 1342.

    MidwayUSA Foundation Will Offer 1:1 Potterfield Matching Funds in 2015

    The MidwayUSA Foundation will continue to help communities and organizations raise funds to support youth shooting teams by offering another matching program in 2015. Beginning January 1, 2015, Larry and Brenda Potterfield will match all private donations 1:1. They will also match funds returned to the Team Endowment Accounts that teams generate from MidwayUSA Foundation promotions 1:1. In 2014, Larry and Brenda Potterfield donated over $4.6 million in matching funds.

    “The generosity of Larry and Brenda helps us accomplish our mission and we hope by matching money that comes in, teams will continue to take initiative to grow their accounts,” said Dick Leeper, Executive Director of the MidwayUSA Foundation. “We want to encourage all teams to get their community involved. Local businesses, gun clubs and supporters of our teams will double their donation with our matching program.” The matching program will end November 30, 2015.

    Through its Team Endowment Account Program, the MidwayUSA Foundation works to help communities and organizations raise funds to support their youth shooting teams. Currently, 2,800 shooting teams have an active Team Endowment Account with the MidwayUSA Foundation. Once per year, they can then apply to draw up to 5% of their account balance to use for team expenses, such as ammunition, range fees, targets, uniforms, travel, and more.

    To register for a promotion or learn more about the 2015 team incentives from the MidwayUSA Foundation, visit www.midwayusafoundation.org or call 1-877-375-4570.

    Fundraising Activities for Your SCTP or SASP Team

    Shooting isn’t a cheap hobby, and when you add competition fees, travel, uniforms, and other expenses for an entire team, we understand that funding is a challenge. SCTP and SASP teams are very fortunate to have generous benefactors in the MidwayUSA Foundation and Larry and Brenda Potterfield, but teams must also consider ways in which they can produce their own funding and increase their self-sufficiency.

    Teams generally need funding of two types: operational expenses for the current year’s expenses, and funds that can be deposited into their MidwayUSA Foundation team endowment accounts. Those accounts are designed to ensure your team’s longevity and fund its needs in perpetuity; some deposits are matched, and your team can apply for an annual grant of up to 5% of the account’s balance each year to pay for team expenses.

    To encourage you to embark on more fundraising activities of your own, SSSF will be offering you some suggestions over the coming weeks and sharing the fundraising successes of some of your fellow teams. We will be publishing those in our Range Time e-newsletter. But in the meantime, here are some ideas to get you started:

    Participate in SSSF promotions – In conjunction with our generous sponsors, SSSF offers fundraising promotions, such as gun raffles, and product discounts for SCTP and SASP teams throughout the year. Watch the SCTP Deals and Promotions and SASP Deals and Promotions pages throughout the year for current promotions.

    Participate in MidwayUSA Foundation promotions – The Foundation generously offers promotions throughout the year that provide opportunities to raise funds. The promotions generally provide one or more products to a team that can then be raffled, auctioned, sold, or otherwise used to raise funds. Some or all of the funds are returned to the endowment account and are matched. Learn more about MidwayUSA Foundation promotions.

    Fundraising banquets – With some work, these events can be very productive fundraisers. You can raise money at banquets through ticket sales, auctions, donations, raffles, event sponsorships, and other means. Many organizations, including the SCTP, hold profitable banquets around the country. Remember that fundraising banquets tend to become more productive in subsequent years than in the first and often become highly-anticipated social events. They can also be great tools for raising the profile of your team within your community.

    Sponsorships – A sponsor can be your team’s best friend, providing anything from funds to uniforms to equipment to raffle items. While businesses that sell shooting supplies are a perfect fit, don’t limit yourself to those. A local business whose owner supports the shooting sports and/or youth activities might be pleased to be associated with your team. Don’t forget that sponsorships are a two-way street; recognize your sponsor’s support at every opportunity, such as on your shooting uniforms, website, and social media.

    Affiliate with a shooting club – Sometimes saving money is as good as making money. Having a range where you can shoot at a discount (or free!) can be a valuable asset, especially if it frees up funds that can be used in other ways or deposited into your endowment account. If your club can’t afford to help much in that way, maybe they would consider trading use of their facilities for some work there by your team. Most clubs need trappers and personnel to re-stock clay targets, clean shooting stations, cut grass, and otherwise maintain the facilities.

    Solicit donations – Asking for donations doesn’t have to mean standing on the corner with a cardboard sign. Many people who support the shooting sports designate a portion of their charitable donations for shooting-related organizations, and they would be receptive to helping your team if they knew how. Include a “donate” function on your website and in all printed materials, direct people to it at every opportunity, and talk to shooters and hunters you think would be good candidates to donate. If you deposit these donations to your team endowment account in 2015, they are matched 1:1.

    Host a shooting event – Some teams host an annual sporting clays shoot or other shooting event as a major fundraiser. Like a fundraising banquet, it offers many opportunities to raise money, such as entry fees, auctions, sponsorships, and donations. It takes the cooperation of a local club, and it can also be an excellent marketing tool for that facility. Be prepared to work hard, but it has the potential to be the most profitable and enjoyable fundraising activity of the year.

    Apply for grants – In addition to the grants offered to SSSF teams by the MidwayUSA Foundation, other organizations and foundations also offer grants for the purpose of supporting the shooting sports, developing new programs, or expanding existing ones. Likewise, there are grant programs that support youth programs. Get online and research, research, research. Don’t overlook organizations and foundations in your local area or state that might offer grants that apply to your team and its needs.

    These are just a few of the many ways your team might raise funds for operating needs and for your MidwayUSA Foundation team endowment account. Use your imagination! Research other teams’ and other charities’ fundraising techniques that inspire you, and find the ones that best match your team’s circumstances and capabilities.

     

    TWRF Is New Tennessee State Advisor for SPP

    The Scholastic Pistol Program (SPP) announces that the Tennessee Wildlife Resources Foundation (TWRF) has been named State Advisor for its state, filling the role of managing the Scholastic Pistol Program there.

    State advisors play a critical role in SPP shooting activities within their respective states, promoting the principles of the SPP and acting in the program’s best interests. They are also the program’s “resource central” for their states. Advisors respond to inquiries about SPP, assist in program activities, encourage participation and the formation of new teams, and provide important program information to team coaches, shooting facilities, and other organizations hosting SPP teams.

    TWRF Executive Director, Julie Schuster, conveyed her excitement about the foundation managing the program. “This is a great opportunity to introduce the youth of Tennessee to another shooting sport that teaches numerous disciplines that positively affect our society. Plus, it’s really fun! We’re looking forward to growing the program in Tennessee.”

    As the unique, nonprofit arm of the Tennessee Wildlife Resources Agency (TWRA), the foundation’s shared mission with the agency is to involve and educate the state’s youth in the outdoors and shooting sports. TWRA has expressed its support of TWRF’s role in SPP.

    Lacey Lane of McKenzie will be the Tennessee SPP Director working for the TWRF. Lacey will graduate in May with a bachelor’s degree in Natural Resource Management – Wildlife/ Fisheries from UT Martin. She has grown up in the Scholastic Clay Target Program since she was 15, shooting on the well-known McKenzie Girl’s SCTP team. She is very familiar with the SPP Program and will work with participants across the state recruiting, assisting with hosted events, and promoting the program.

    “I’m thrilled to be working for the foundation and introducing students to a sport I have been passionate about for many years,” commented Lane. “The shooting sports has opened many doors for me, and I want to pass that on to others.”

    Executive Director Schuster recalls her youth, “I loved the outdoors as a child but didn’t have the chance to pursue hunting and/or shooting competitively. It just wasn’t an option back then. The outdoor opportunities available to young people today are exciting. It’s up to us to make sure these opportunities continue and are available to all of Tennessee’s young adults.”

    For more information on the Tennessee Scholastic Pistol Program or how to get a team started, contact Lacey Lane at llane@twrf.net or 731-415-0641.

    CZ-USA’s Dave Miller Attempting Guinness Record

    Exhibition shooter Dave Miller of CZ-USA has his sights on setting a Guinness World Record and promoting youth shooting education on May 16, as he attempts to shoot the most clay targets ever shot in one hour.

    Dave Miller
    Dave Miller performing his shotgunning exhibition at the 2014 SSSF National Championships
    Miller represented CZ-USA at SSSF’s 2014 National Championships in Sparta, Illinois last July, putting on shotgunning exhibitions in which he shot various targets from unusual positions and at high speed. That speed will be essential in his world-record attempt, as he will need to shoot almost one target per second to reach his goal.

    According to the Democrat Missourian newspaper, Miller will need to break 3001 clay targets in an hour to set the Guinness record, although his goal is 3500. Since there was previously no category for this feat, Guinness arrived at the number of 3001 to declare a record after consulting with the clay target governing associations.

    The record attempt on May 16 will be a fundraiser for Pheasants Forever to promote youth shooting education through the No Child Left Indoors program. A team of volunteers will help Miller in his attempt by loading guns and having them standing by for his use.

    Good luck, Dave Miller! We’ll be watching!

    You can read more about Dave Miller’s Guinness World Record attempt at the Democrat Missourian.

    Video: SPP Southeast Regionals by the Alabama Privateers

    The Alabama Privateers SPP team have blown us away yet again with another of their videos, this one from the SPP Southeast Regional Match held recently in Tennessee. In the video, you’ll see all the action at this beautiful new range that was designed to SPP specifications and launched with the Southeast Regionals. Enjoy!

    GOAL Is New SPP State Advisor in Massachusetts

    The Scholastic Pistol Program has a new State Advisor in Massachusetts to coordinate SPP activities and events there. The Gun Owners’ Action League (GOAL) will fill the role of State Advisor, giving the SPP an entire organization of “boots on the ground” to form new clubs, host events, and promote the program in Massachusetts. GOAL is the state’s NRA affiliate organization that promotes both political and sporting efforts there.

    “GOAL members worked very, very hard this past legislative session to change the Massachusetts law regarding minors and handguns,” said Jon Green, Director of Education and Training for GOAL. “We are all so happy that we were successful. GOAL can now get behind this fantastic shooting sport known as the Scholastic Pistol Program and help to share gun safety, sportsmanship, and the Second Amendment with our young people.”

    State Advisors play a critical role in SPP shooting activities within their respective states. State Advisors promote the principles of the SPP and act in the program’s best interests. They are also the program’s “resource central” for their states. Advisors respond to inquiries about SPP, assist in program activities, encourage participation and the formation of new teams, and provide important program information to team coaches, shooting facilities, and other organizations hosting SPP teams.

    GOAL has already confirmed several events in Massachusetts for 2015 since their recent appointment and expects to confirm additional ones soon.

    “SPP is pleased to have the Gun Owners’ Action League as our new partner,” said Scott Moore, SPP Director. “The experience and hard work of GOAL will a huge asset as we continue to grow SPP in New England!”

    Learn more about the Gun Owners’ Action League.

    SSSF Donates $45,100 to SPP Team Endowment Accounts at MidwayUSA Foundation

    Last week, SSSF contributed $45,100 to the MidwayUSA Foundation on behalf of 23 Scholastic Pistol Program teams from 10 states.

    The donation represented team endowment funds earned in the inaugural Florida Law Enforcement Explorer Shooting League match and the Washington State Scrimmage, both of which were held on November 15. In addition, 12 of the teams earned endowment money through their participation in the 2013-2014 SPP Virtual Match target season.

    SSSF’s latest contribution to the MidwayUSA Foundation Team Endowment Program brings the total to $446,000 donated to date in 2014 on behalf of SPP teams. The program expects teams to earn another $6,000 before year’s end.

    The purpose of the MidwayUSA Foundation endowment program is to provide sustained financial support for youth shooting teams. Teams with an endowment account are able to draw a grant each year to use for team expenses. SSSF regularly makes endowment funds available for SCTP and SPP events and contributes them to participating teams’ endowment accounts at the MidwayUSA Foundation. Since 2011, SSSF has donated funding to several hundred team endowment accounts across 48 states.

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